Ilene Cohn Tanen
Ilene is President of Tanen Directed Advertising, a creative digital and direct ad agency with deep expertise in financial services for over 30 years. She has shepherded campaigns achieving significant results for a breadth of clients: from mutual funds to munis, credit cards to mortgages, investments to industry exchanges for companies like Mastercard, Citigroup, Capital One, S&P, among others. In a fickle industry, Ilene is proud of the longevity of her client and employee relationships, most over a decade long. Her agency has won awards for both creativity and marketing effectiveness. A chronic do-gooder, the agency is always helping one or more pro bono clients, among them: The United Nations, Save the Children, Chicago Innovation, POWER: Opening Doors for Women.